Topic: Innovation: What it is and, equally important, what it is not
Location: Westborough DoubleTree Hotel
Time: 5:30pm - 8:00pm
Innovation has become a buzzword, with inevitable dilution of its original meaning and unfortunate attempts to use it to describe something innovation is not. This confuses people trying to understand the role innovation plays in today’s economy; this also makes it more difficult for organizations to establish successful innovation programs.
During this presentation, we’ll talk about what innovation really is and, equally important, what it is not. We’ll also touch upon the following topics that are actively discussed in the innovation literature and social media:
- Why is innovation difficult to deal with in many organizations?
- What is the difference between “internal” and “external” (a.k.a. open) innovation?
- What is crowdsourcing and how can you run a successful crowdsourcing campaign?